'Outsmarting Crazy Town' with Brenda Abdilla Destiny Awakening Interviews 34

Aug 26, 2021

 

 

Why you've got to check out today's episode:

  • Discover your career blind spot and superpower ...
  • Learn how to manage stress and change more effectively...
  • Find out how to maximize time management and focus...

Resources/Links:

Check out Brenda’s Website: https://managementmomentum.net/

Brenda's free gift: https://managementmomentum.net/books

Facebook: https://www.facebook.com/ManagementMomentumCoaching

LinkedIn: http://www.linkedin.com/in/brendaabdilla

YouTube: https://www.youtube.com/channel/UCfvySYD3wBgt9q7fm1lkUjw?view_as=subscriber

Twitter: https://twitter.com/brendaabdilla

Summary:

Are you having trouble keeping up with the fast and ever changing world?

Discover how you can improve your stress responses, figure out how you can leverage your unique strengths, deal with your blind spots and improve your professional network....

Today's guest, Brenda Abdilla, a PCC Executive Coach, she works with leaders who need more effective ways to engage with their teams. And also with high level professionals who are considering some sort of a career change.

More than 90% of her clients get promoted, land a new job role, or address a core leadership issue within a year of working with her. and the other 10% just take a little bit longer.

In today's episode, Brenda unpacks the topic "Outsmarting Crazy Town?"

Check out these episode highlights:

  • 02:28 – Brenda’s ideal client: “My ideal client is somebody who's 35+, they're maybe mid career-ish. And either they're seated leaders, and some just had additional responsibility or expectation from their employer…”
  • 03:21 – Her client's biggest challenge: “What they need first is to address their burnout and overwhelm. They come for Strategy but you can't really get to the strategy until you deal with the burnout...”
  • 04:34 – Brenda’s #1 insight to help you: "There are four things that help my clients deal with 'Crazy Town'. The first is to 'Deal with Stress'. Then 'Figure Out Your Career Superpower', then 'Finding Your Blind Spot' . And lastly to 'Activate your Network'...."
  • 07:14 – What concept, book, program, or talk impacted you the most: "Those One on One sessions, to debrief someone for an EQ test, changed my whole paradigm. The other is the book 'Essentialism' by Greg McCowan..."
  • 08:38 – Brenda’s valuable free resource: "I have a book called 'Stress Less for Better Success'. It has an exercise called 'Going to the Ugly'. It's the same process that I use for my clients to deal with their work baggage..."
  • 09:42 – Brenda’s last thoughts: "It's important that we understand that 'Stress changes who we are'. It can be chronic, but it's very fixable thing. But I think we need to understand that it changes what we see, how we notice opportunity or not..."

 Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Andrew Hryniewicz  0:06  
Hello, everyone and a very warm welcome to another edition of the Destiny Awakening Interviews.

I'm Andrew Wayfinder Hryniewicz. And I'm joined today by Brenda Abdilla. Leadership and Career Coach, Speaker and Author.

And a very warm welcome to you, Brenda, and where are you hanging out today?

Brenda Abdilla  0:23  
Thank you. I'm very happy to be here. And I'm from Denver, Colorado.

Andrew Hryniewicz  0:27  
Okay, and as we were discussing, you're in like some pretty hot weather territory at the moment.

Brenda Abdilla  0:34  
And it went from really cold, to really rainy, to really hot. Those are three things that usually don't happen so severely.

Andrew Hryniewicz  0:43  
Yeah, well, glad you're on the show. And let's get on to the work you've done and your book.

So Brenda is the author of "Outsmarting Crazy Town", an Amazon bestseller in the career category in 2020.

And as a PCC Executive Coach, she works with leaders who need more effective ways to engage with their teams. And also with high level professionals who are considering some sort of a career change.

More than 90% of her clients get promoted, land a new job role, or address a core leadership issue within a year of working with her. and the other 10% just take a little bit longer.

So thank you, Brenda, for your time today. And the title we're looking at is "Outsmarting Crazy Town", the title of your book. And Brenda's gonna unpack that idea for us by answering six questions.

So the first question, Brenda, who is your ideal client or reader? And what's the transformation you help them achieve?

Brenda Abdilla  1:42  
Well, so the book is written in a parable form. One of the things I discovered and maybe you've noticed this too in your practice is that super busy, high level professionals do not have as much time to read professional development material.

Even though I mail them books and send them audible... and they just don't always have time. So "Outsmarting Crazy Town" is about a 41 year old, burned out, kind of mid career crisis guy, a regular, really nice guy with a family.

And you can read it in three hours. So that was a really important thing, because I think that reading and professional development can impact our stress.

So my ideal client is somebody who's 35+, they're maybe mid career-ish. And either they're seated leaders, who've just had a merger and acquisition, and some just additional responsibility or expectation from their employer.

And the others hire me privately, because they are kind of in a... existential crisis about life, about work. And so I help them navigate those decisions.

Andrew Hryniewicz  3:01  
Okay, so question number two then, if we think of like the Pareto principle, what's the problem that 80% of them are facing? That has, you know, the big, juicy result or issue?

Brenda Abdilla  3:21  
Well, they come for Strategy, right? Either they want career search strategy, or they want leadership strategy. But what they need first is to address their burnout and overwhelm.

And I'm not a burnout coach. I am a Career and Leadership Coach. But you can't really get to the strategy until you deal with the burnout. And it was true before COVID.

And I think that, you know, it's 100 times more true now. It's just that state of what I call being "triggered", that you can't really make good decisions when you are fatigued, and apathetic and angry.

Maybe you have some career baggage, which is one of the things I help my clients deal with. And then kind of the sky opens up as as far as possibilities and options for your leadership or your career.

Andrew Hryniewicz  4:24  
Okay. That ties very nicely into question number three, what's the number one insight you would share with somebody in that position to help them you know, right away?

Brenda Abdilla  4:34  
Well, the reason I titled The book "Crazy Town" is I needed a term for myself. As you know, our work is very confidential. So I couldn't like go to my family and say, "You won't believe what I heard today". Right?

I needed a container in my brain, to deal with how crazy the corporate world is globally. Politics and you know, just all sorts of stuff that our parents never ever had to deal with.

And so there are four ways or four buckets that I help my clients deal with "Crazy Town". Because just changing jobs is not always going to work, right? You might find some other form of Crazy Town.

So the first thing we do is deal with Stress. I call it "Deal with Stress Like A Boss", right. To really give some time and attention to your Stress level. And you need to be more ninja about it.

It's not just a, you know, one workout a day... You're going to need to do more than that.

The second is to "Figure Out Your Career Superpower", so that you can understand your strengths.

I'm not big on the whole, "What are you Passionate about?"... I'm big on your Superpower. What is it that you bring to the table every single role? And how do you want to look at that and talk about it.

The third is "Finding Your Blind Spot", which we all have one. I mean, I don't. But I know other people have a huge blind spot. So we work on that. And that's usually a surprising element.

And then ultimately, to "Activate Their Network". If you have your head down for 10 years, you're not learning. You're not developing. And you're not connecting, even with a small network. Then you feel more trapped and beholden to where you are.

But even just from a brain science perspective, really activating your network activates your brain and makes you feel more hopeful. So those four things are the big buckets that we work on.

Andrew Hryniewicz  6:35  
Okay, great.

So number four question would be: in your own development, what's the most impactful experience, concept, book, program? What's the thing that really, you look back and go, "Wow, you know, that's the thing that really woke me up or changed the direction?"

Brenda Abdilla  6:56  
Yes, it's, you know, of course, I have a huge list, but I narrowed it down to three things. One was in 2007, I got my certification, to be an Emotional Intelligence tester and facilitator.

And I was a professional speaker at the time. So I loved audiences, I traveled all over the world. But in order to debrief someone for an EQ test, you have to give them a one on one debriefing. That's ethically what you should do.

And those one on one sessions changed my whole paradigm. I realized how much more powerful it was to deal with just one person than hundreds or thousands. And so that's when coaching was really kind of born in my mind and heart.

The other is "Essentialism" by Greg McCowan. Greg McEwen, I have purchased probably 150 of those books for clients, friends, colleagues.

I just think, it's kind of like "Seven Habits for Highly Effective People", but more contemporary in his storytelling. I just love that book.

And then really, anything that Tim Ferriss does. I've read it, listen to it, you know, shared it, I just think he's an amazing thought leader that and he has curated such good information for a person, an entrepreneur, a learner.

Andrew Hryniewicz  8:31  
Okay, So question number five, what's a free resource you'd like to share with the audience to help them at this time?

Brenda Abdilla  8:38  
Well, so I have a book called "Stress Less for Better Success". It's an Ebook, and it's a quick read. But in the middle, it has an exercise called "Going to the Ugly". And that's the same process that I use for my clients to deal with their work baggage.

And what happens people often will download it two or three times because they do one and then they find "Ooh, I've got some more. Ooh my mother in law", or whatever. So it's a it's a very effective 20 minute exercise.

Andrew Hryniewicz  9:11  
Okay. And that'll be at managementmomentum.net/books. And that'll also be in the show notes.

Okay, great. So last question, Brenda. What should I have asked you that I didn't ask you?

Brenda Abdilla  9:30  
Well, I guess I have another sort of theme that I think is so important that we understand, is that "Stress changes who we are".

And that's temporary. I mean, it can be chronic, but it's very fixable thing. But I think we need to understand that it changes what we see. It changes how we notice opportunity or not.

That we have a different self that's operating until we deal with that Stress. So I feel like that's a really important thing to keep with us and to address.

Andrew Hryniewicz  10:11  
Yeah. And that's something that I'm very aware of, here in the UK where, there is a National Health Service, and they keep track of burnout, stress, anxiety and depression, that is at the level that people are leaving work because of it.

And it's cross referenced with the Department of Trade and Industry. So these figures are before COVID.

But executives and professionals are anywhere between one and a half to three and a half times more likely to be pushed out of work by stress, anxiety and depression.

Brenda Abdilla  10:47  
Yep. Makes perfect sense to me.

Andrew Hryniewicz  10:50  
And the the number one thing is insane workloads. Then it's communication. You know, it's conflict and communication problems in the workplace. Then it's bullying.

And then it's sort of management chaos. You know, turmoil up top with buying and selling, and mergers. You know, so,

Brenda Abdilla  11:12  
Yes. Well, that aligns with my research. And I just want to say that I love what you do, that you highlight other people, that you work so closely with your women clients, and I just I appreciate what you're doing.

Andrew Hryniewicz  11:27  
Well, thank you. Yeah. It's been an interesting journey.  Thanks, Brenda so much for your time today.

Brenda Abdilla  11:35  
Thank you, Andrew.

Transcribed by https://otter.ai

 

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